The days of SEO being a game of outsmarting the algorithms are over!
Today content strategy and valuable, sustainable strategies are essential, not just tricks and links."
The introduction of Google’s Hummingbird algorithm brought many changes to how keywords are interpreted on the web. For one,meta keyword tags are no longer considered as a SEO ranking factor. Keywords are still relevant, mind you. It’s just that the old practice of keyword density/keyword ratio/keyword stuffing is no longer successful. In fact, Google will penalise or ban you, temporarily or permanently, if you use these old SEO practices.
What Google actually wants is for publishers to work harder on their content and offer end users unique value rather than unique content. Publishers are encouraged to focus on the searcher intent, and use keywords with usability in mind. Loading your webpage with keywords or numbers will no longer bring you to top of the Google search results. Instead, it will send you to oblivion.